The Baddies Experience

More than surviving. Finding ways to feel alive.

Rooted in movement, music, and connection, BBC is being built to support women through every stage of cancer — alongside women who have been there, too.

Women dancing together in a black-and-white dance studio

Now Playing Baddie Beats

Whatever you’re feeling,
there’s a beat for that.

Baddie Beats headphones artwork: black and red over-ear headphones carrying a red spade on the ear cup, resting on a wet black surface

A curated playlist from Crystal.Something to turn up, move to, sit with, or play on repeat.

Spotify playlist link is not yet available. Listening is currently disabled.

In development

What we’re building.

01Diagnosis + Treatment

Support is envisioned for the period when cancer suddenly becomes part of everyday life.

This programming will help women navigate the emotional and practical realities of diagnosis and active treatment — from processing the initial shock to communicating with family, preparing for appointments, managing changing routines, asking for help, and finding ways to continue feeling like themselves inside a medical experience that can quickly take over.

Topics may include:

  • Diagnosis and the early days
  • Preparing for treatment
  • Communicating with family and friends
  • Talking to children
  • Questions to bring to appointments
  • Energy and fatigue
  • Relationships and intimacy
  • Body changes
  • Fear and uncertainty
  • Work and daily life
  • Asking for and accepting help

The goal is not to explain the medicine. It’s to support the woman living with it.

02Life Admin + Practical Support

Cancer comes with more than treatment.

It comes with paperwork, bills, medical records, insurance documents, receipts, appointment notes, referrals, medications, forms, phone calls, portals, and an enormous amount of information to keep track of — often at the exact moment a woman has the least capacity to manage it.

BBC is envisioned to help make that part feel less overwhelming.

Through survivor-led guides, worksheets, conversations, checklists, templates, and practical programming, women will be able to learn how to put simple systems in place early so they can spend less energy managing paperwork and more energy taking care of themselves.

Topics may include:

  • How to organize medical records from day one
  • What paperwork and receipts to keep
  • How to track bills and insurance claims
  • Creating a treatment binder or digital filing system
  • Keeping providers, medications, appointments, and questions organized
  • What to bring to appointments
  • How to keep notes and follow-up questions in one place
  • What information a partner or family member may need
  • How to hand administrative work off to someone else
  • What records to keep after active treatment ends
  • Organizing survivorship and long-term follow-up information

The goal is not to turn women into experts in healthcare administration. It’s to provide a roadmap so this part of cancer does not become another full-time job.

And whenever possible, BBC will help women identify what can be handed off.

If someone says, “Tell me what I can do,” this may be one of the most meaningful jobs to give them.

03Body + Movement

Cancer can make the body feel medicalized — something to scan, treat, monitor, and worry about. This area of BBC is envisioned to help women reconnect with their bodies outside of cancer.

Programming may include dance, yoga, stretching, strength, restorative movement, breathwork, body awareness, and other practices designed to help women move in ways that feel supportive to them.

Not movement as punishment.

Not movement as another thing to accomplish.

Movement as a way to feel present, strong, connected, joyful, grounded, or simply more at home in your own body.

04Identity + Emotional Well-Being

Cancer can shift the way a woman sees herself and the way she experiences the world around her.

This programming will create space for the emotional, personal, relational, and spiritual sides of the experience.

Topics may include:

  • Confidence
  • Identity
  • Appearance and body image
  • Sexuality and intimacy
  • Relationships
  • Fear
  • Anger
  • Grief
  • Gratitude
  • Purpose
  • Changing priorities
  • Self-worth
  • Spirituality
  • Reflection
  • Journaling
  • Meditation
  • Reconnecting with joy

There does not have to be one “right” way to feel about cancer. This space is about making room for all of it.

05Community + Connection

Cancer can feel profoundly isolating, even when a woman is surrounded by people who love her.

BBC is being designed to create connection throughout the experience — not just through formal programming, but through conversation, shared stories, events, groups, peer support, resources, and opportunities for women to simply be around other women who understand.

Sometimes support looks like learning from an expert.

Sometimes it looks like moving your body.

Sometimes it looks like talking to someone who has been there.

And sometimes it is simply hearing another woman say, “Me too.”

Community is not an extra piece of BBC. It’s the thread connecting all of it.

All Baddies on deck.

06Big Baddie + Lil Baddie

Sometimes the person you most need to hear from is someone who has already stood where you are standing.

The Big Baddie / Lil Baddie program would connect women in the Baddies community based on where they are in their cancer experience.

A Lil Baddie will be paired with a Big Baddie who is further along in a similar stage of the journey — someone she can reach out to with the questions that do not always belong in a doctor’s office.

Topics may include:

  • What did this part feel like for you?
  • What helped?
  • What surprised you?
  • What happens next?
  • Is it normal to feel like this?
  • What do you wish someone had told you?

Someone you can text when you’re scared. Someone you can ask the awkward questions. Someone who can share her own experience, what helped her through it, and what she wishes she had known earlier.

And the relationship can keep moving forward.

A woman may begin as a Lil Baddie during treatment and later become a Big Baddie to someone newly diagnosed.

That is the idea at the heart of BBC: women reaching back for one another.

Because sometimes the best way to understand what comes next is to talk to someone who has already been there.

Big Baddie / Lil Baddie is envisioned as one way to build a lasting peer network and continue to seek support through every part of her experience.

07Recovery + Survivorship

Treatment ending does not necessarily mean the experience of cancer is over.

For many women, survivorship brings an entirely new set of questions.

Topics may include:

  • What happens now?
  • Why don’t I feel finished?
  • How do I trust my body again?
  • Who am I after this?
  • How do I return to a life that may no longer feel the same?

This programming will support women through physical recovery, emotional processing, fear of recurrence, changing priorities, returning to work or family routines, relationships, body confidence, long-term follow-up, and the process of figuring out what comes next.

Survivorship is not treated as the end of the Baddies experience. It’s one of the places where support may matter most.

08The Baddie Brigade

Resources for the people who love you.

Cancer affects the people around you, too — and the people who love you don’t always know what to say, what to do, or how to help.

The Baddie Brigade will be a support section created for partners, parents, siblings, friends, coworkers, and anyone trying to support a woman through diagnosis, treatment, recovery, survivorship, and beyond.

Built from the perspective of women who have actually been through it, these resources are envisioned to help answer the questions people are often afraid to ask.

Topics may include:

  • What should I say after someone is diagnosed?
  • What should I absolutely not say?
  • How often should I check in?
  • What is actually helpful during treatment?
  • What should I send — and what should I skip?
  • How do I offer help without making her manage me?
  • What happens when treatment ends?
  • How do I keep showing up during survivorship, when everyone else may assume things are “back to normal”?

Resources may include conversation guides, practical checklists, care-package ideas, gift guidance, ways to support someone through treatment, and advice for continuing to show up during recovery and survivorship.

The goal is to help the people who love you offer support in ways that actually feel supportive.

The people who show up for you are part of the Baddie Brigade, too.

How we’re building

We are building BBC thoughtfully.

Before BBC becomes a full platform, it’s becoming a community.

We are bringing women together through social media, shared stories and resources, introducing the people who will help shape this space, and listening closely to what women navigating cancer actually need.

That feedback will help guide what comes next — the voices we bring in, the programming we create, the conversations we have, and the resources we build.

Our hope is for BBC to become one of the first places a woman turns to after diagnosis, and a place she stays throughout treatment, recovery, survivorship, and whatever comes next.

For support.
For connection.
For movement.
For guidance.
For understanding.
For herself.

Our goal is not to simply help women “feel better.” It’s to help women continue living as themselves while navigating cancer — and offer support as they figure out who they are on the other side of it.

We hope BBC will become a source of immediate, flexible support—a place a woman can turn to on her own terms, whenever she has the time, space, and need.

Four women sitting close together against a white studio background, laughing and smiling in Baddies Beating Cancer apparel

Join us

The Baddies are just getting started.

Be a part of what we’re building today and everything that comes next.